More than 60 000 customisable promotional items and more than 45 000 clients since 1998
94% of our customers are satisfied with their order of personalised goodies and recommend Vegea See reviews
The story of Vegea
2024 – Launch of stocketik SAS and acquisition of the Lorrach business
To satisfy customers who wish to buy in bulk and without customization, we are creating with Antoine Gendron a B2B sales platform, stocketik.com. The success is immediate and allows us to achieve €900,000 in turnover for this new company for its first financial year 2024.
At the end of 2024, we also have the opportunity to buy the activity of the company Trilor / Lorrach specialized in loyalty gifts in Alsace and the entire Grand Est region.
In an economically and politically turbulent year, our consolidated turnover (VEGEA + STOCKETICK) manages to show growth by reaching €15.3 million in turnover with a team of 24 employees.
2023 – Turnover of 15 million euros
From 2021, we are organized into 3 Business Units: Two are generalists and one is specialized in public markets. This organization, which creates healthy emulation between salespeople, allows us to develop our activities to reach 15 million euros in turnover.
2020 – Turnover of 14 million euros
In our business plan, we had a target of 14 million euros in turnover in 2020. Despite the health crisis linked to Covid, we will manage to achieve this objective, mainly with PPE (personal protective equipment). During this very special year, we had to adapt to achieve our goals and absolutely did not resort to partial unemployment.
2018 – Turnover of 9 million euros
What is quite extraordinary in the corporate gift of promotional items and goodies business is both the diversity of products, their multiple uses and the different types of customers. Indeed, any company, whatever its size, can use promotional items to communicate; from the shoemaker on the street corner to a multinational. Our client portfolio is also very diverse: around a third of large companies, a third of advertising agencies and a third of SMEs.
Our selection of articles is always richer with new products and trendy items! Currently, we have 36,000 promotional items online, spread across around 3,000 product lines. This is probably the richest offering on the market. And we continue to expand our product ranges by regularly attending trade fairs such as the PSI in Düsseldorf, Germany, or more confidential exhibitions and fairs in China. For example, every year we go to Yiwu, 450 km south of Shanghai. I have been there six times already and every year I am always impressed by this Eldorado. You can find every gadget and promotional bonus imaginable there. Think for a moment about the Parc des Expositions at Porte de Versailles with all its halls. In terms of surface area, multiply by 20 and then by 5 (number of floors) and you get Yiwu, a permanent exhibition city from which 18,000 containers leave every day for ports all over the world! We regularly discover new products or factories with a strong price advantage.
2008 – Turnover 4.4 million euros
In July 2008, VEGEA crossed the Seine and moved into 190 m2 offices in Saint-Cloud in a house. This place is successful for VEGEA and its 8 employees since 2011 marks the crossing of 5 million euros in turnover.
To respond to your numerous requests for quotes or your questions about your special manufacturing, we have a team of 8 sales representatives, all experts in promotional items and business gifts. With us, you will have a single point of contact from the establishment of the commercial proposal to the delivery of your gadgets. I know that you appreciate not being sent from department to department when you need urgent information. Your sales representative has a direct line and will always answer you within the hour if he is busy.
Thanks to this organization, more than 12,500 of you have trusted us for 14 years. We thank you for your ever-increasing orders for promotional items.
And your growth is exponential since the promotional item as a communication medium is increasingly successful. According to several studies, it is even the 3rd or 4th medium in terms of turnover for your advertising campaigns, after TV advertising and the written press and before (or after depending on the study) radio. The turnover of the promotional item and business gift sector is estimated at 1.5 billion euros in France.
But we do not just sell in France and the share of our exports is growing. They are currently taking place in French-speaking countries: Switzerland, Belgium, Africa.
2012 & 2013 were years of significant growth for Vegea, which has continued to develop to satisfy its customers. 2014 confirmed this trend, and the company decided to move in June 2014 to more functional premises, still in Saint-Cloud, in order to allow the company to achieve its greatest ambitions and for employees to fully flourish there. It was at this same time that Valérie Courson, sales manager, left for London to set up VEGEA in the United Kingdom.
2003 – Turnover of 1.1 million euros
Little by little, we meet many suppliers of promotional items and goodies who come to expand our catalog of customizable objects. Today, we have a database of approximately 2,500 suppliers spread across the world: half are represented by manufacturers (35% in China, 5% in India, 5% in Turkey, 5% in the Middle East, 30% in France – Long live French manufacturing -, 20% in the rest of Europe), the other half by wholesale distributors based in France and Europe. The latter allow us to ensure rapid deliveries of promotional items and to have product lines followed over several years. This is very important for your restocking orders when you have an internal catalog.
For the customization of goodies and promotional gifts, it is carried out either directly by the manufacturers of promotional items at the time of production, or entrusted to subcontractors (screen printers, embroiderers, engravers, pad printers, printers) when we supply from our stockists.
1998 – Creation of VEGEA
The promotional item has been a great adventure since May 26, 1998, when I created VEGEA with Antoine Gendron (ESC Rouen 1998). We have been friends since the age of 15. The story of VEGEA begins in a 7m2 cellar, 49 rue Cambronne in Paris in the 15th arrondissement.
This period is a transition for our currency. Without immediately switching to the euro, shares and bonds are listed in euros. We then had the idea, with Antoine Gendron, co-founder of the company, to offer banks, wealth management companies, and stockbrokers a new promotional item: personalized calculators that convert francs into euros by affixing their logo. This way, their customers would find their way around more easily.
We would like to thank the Hong Kong Trade Development Council for having strongly contributed to this idea of promotional items and goodies/gifts, since it was while browsing their directory that we decided to start importing this promotional gadget.
The company then moved to Boulogne Billancourt in a small 20 m2 office where I was alone in charge, Antoine Gendron having decided to leave VEGEA to embark on the IT adventure. I worked alone for two years and launched the website vegea.com in 2000 with a wide selection of promotional items and its success was rapid. It was one of the first promotional item sites in France. The activity will be strongly boosted by the scooter, the eclipse glasses and the francs / euros converters.
To develop, VEGEA moved in 2001, still in Boulogne and recruited its first employee, formerly from the promotional object and textile marking sector. The internet catalog can thus expand. VEGEA will remain in these offices until 2008 with a workforce of 6 people and an annual growth in double figures.
We warmly thank you for giving us the chance to practice a constantly evolving profession.
Benoît Vernon, founder
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