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Advertising diary with personalization

Personalized agenda with logo | Wholesaler

Discover our advertising planners, customizable with your logo ✔️ Stationery ✔️ Wholesaler in promotional items, goodies, and corporate gifts since 1998

The personalized planner is a daily organizational tool with a high retention rate, designed to accompany the user throughout the year, which necessitates particular attention to manufacturing quality, usability ergonomics, and subtle branding. Depending on the model, it is bound, stitched, or spiral-bound, and consists of an inner body made from 70 to 90 g/m² offset paper, printed in black or two-color, with layouts for daily, weekly, or monthly views, according to the desired density. The A5 or A6 format is most common for individual use, while A4 is preferred in office environments. The cover, rigid or semi-rigid, is made from faux leather, textured PVC, canvas, thick kraft, or recycled material, with straight or rounded corners, and sometimes includes an elastic band or pen holder. Branding is done through hot stamping, screen printing, embossing, or four-color printing depending on the surface, often featuring a discreet logo, centered or placed at the bottom of the cover. The promotional planner can also include custom pages at the beginning or end, a marked flyleaf, a ribbon bookmark, or an exterior printed jacket. The adjustment of finishes—visible stitching, colored edges, interior pocket, magnetic flap—directly influences the perceived value. Eco-friendly models favor FSC-certified papers, vegetable-based inks, and plastic-free covers. A good personalized planner must withstand intensive use: repeated opening and closing, transport in a bag, annotations with a pen or highlighter. Unlike other promotional items, it establishes the brand in a daily, silent, rhythmic, long-term relationship. Well-designed, the planner is not just a time management tool: it is a structuring companion, a physical marker in the year, and a vehicle for subtle yet constant presence.

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