Transat advertising with personalization | Chilean

The personalized deckchair, also known as a sling chair, is a textile support mounted on a foldable wooden or metal structure, designed for maximum exposure of the printed surface in a relaxed yet visually strategic use. The stretched fabric — made of 600D polyester, cotton canvas, or acrylic fabric — is removable or sewn in place and fits into a lightweight structure (often in varnished natural beech, pine, or aluminum), equipped with three to four adjustable reclining positions via a ratchet or stop bar. The main marking area is located at the center of the seat, in an elongated vertical format of approximately 400 × 800 mm, with a visual that must be centered, contrasted, and perfectly aligned between the tension zones. Quadri printing by sublimation is preferred for high-definition renderings, resistant to UV and washing; on cotton, screen printing or direct printing are possible but more sensitive to wear. If the logo is poorly positioned, it may disappear under the back fold or become distorted under tension: particular attention is therefore paid to verticality and placement. Some models integrate a sewn headrest, armrest, or cup holder, depending on the expected level of comfort. The promotional deckchair can be delivered assembled or flat, often with the fabric rolled separately, in a cover or kraft packaging. The structure must remain stable, without creaking, even with repeated use, and the wood finish (sanding, varnish, angles) directly influences the perception of quality. An outdoor object, used on a terrace, event, garden, beach, or showroom, the personalized sling chair is a support with high frontal visibility, perceived over time, associated with a moment of pause, and enhanced by its size and graphic impact. Well designed, the personalized deckchair is more than just textile furniture: it is a living, mobile, silent display, carrying an image that settles into space with lightness, but in a fully visible posture.