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Advertising pen 4 colors, with personalization

4 color pen, personalized with logo | Wholesaler

Discover our customizable 4-color promotional pens, personalized with your logo ✔️ Ballpoint pens ✔️ Wholesaler in promotional items, goodies and corporate gifts since 1998

The personalized 4-color pen, a true classic of object communication, combines daily utility, longevity of use, and direct visibility in a format that is both familiar, practical, and enhancing. Generally associated with the BIC brand — notably the famous BIC 4 Colours model manufactured in France — it consists of a rounded body made of injected ABS plastic, a precise internal spring mechanism, and four independent ink cartridges, activated by colored side pushers. Blue, red, green, black: the four standard shades are selected to cover almost all writing uses, whether at school, at the office, or at home, and can sometimes be replaced in personalized versions by specific inks (purple, pink, turquoise, or even yellow highlighter). Custom marking is done on the main body, by pad printing (1 to 4 colors) or four-color digital printing, with excellent durability over time thanks to the quality of the plastic used and the absence of soft or rough surfaces. On premium versions, it is also possible to print all-over or engrave on a metal ring for a more high-end finish. The advantage of the 4-color pen lies in its immediate versatility: the user does not need to change tools to switch from one color code to another, making it a versatile, ergonomic writing object that is kept for a long time and used in various contexts. The integrated refill ensures a writing autonomy of about 8 to 10 km per pen (all colors combined), and the robust and smooth internal mechanism guarantees comfort of use even in intensive use. The clip allows it to be attached to a notebook, pocket, badge, or notepad, further increasing its visibility. The promotional 4-color pen can be offered in several finishes: white or colored opaque body, frosted effect, soft touch finish, metallic or transparent, but also eco-responsible versions (body in recycled plastic, bioplastic, or rechargeable version). It can also include a hanging ring or a stylus tip for screens, depending on the intended uses. Highly appreciated in professional, educational, or event environments, this pen embodies a work tool, not a gadget, and it is precisely this concrete, simple, but permanent utility that makes it an effective, profitable, and sustainable communication medium. Its standard format, mechanical reliability, non-disposable nature, and universal perception make it a must-have for loyalty campaigns, trade show giveaways, postal mailings, or welcome gifts. In sum, the personalized 4-color pen, beyond its apparent banality, remains a smart brand tool: mobile, visible, functional, and immediately integrated into the daily life of the user.

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